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What is Search Engine Optimisation?
Search Engine Optimisation
Search Engine Optimisation is the consideration during Website Design of how your site appears to a Search Engine with a view to obtaining as high a position as possible in the natural listings for Search Terms relavant to your business.
It is important to consider Search Engine Optimisation right from the start of the Website Design process. The Website Designer must also keep up to date with the latest thinking in Search Engine Optimisation both in terms of prefered methods, and methods which may be penalised and lower your ranking or even exclude you from the index altogether.
Search Engine algorithms are constantly changing to try and obtain better results for the searcher. As a result your position in the search results may also change. Couple this with the break neck speed of Web Development and you have an difficult task trying to obtain consistently top positioning by Search Engine Optimisation.
If you would like to discuss Search Engine Optimisation why not contact me now!